Responding to India’s August annexation of Kashmir, Pakistani officials are using interviews, op-eds and social media to emphasize that Islamabad is taking a diplomatic, not military, response to the dangerous religious zealotry that is driving Indian policy.

Why it matters: Pakistan is betting a global public relations campaign can help address the Kashmir crisis in the short term and realign South Asian politics in the long term — paving the way for economic gains and better relations with the West.

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By Lawrence Pintak

Lawrence Pintak is an award-winning journalist and scholar. He is a former CBS News Middle East correspondent and was founding dean of the Edward R. Murrow College of Communication at Washington State University (2009-2016). He was named a Fellow of the Society by the Society of Professional Journalists in 2017 for "outstanding service to the profession of journalism" around the world. Pintak is a contributor to ForeignPolicy.com, The Daily Beast, and other outlets. Read his articles at pintak.com. His books include Reflections in a Bloodshot Lens: America, Islam & The War of Ideas; Islam for Journalists (co-editor); The New Arab Journalist; and Seeds of Hate: How America’s Flawed Middle East Policy Ignited the Jihad. He holds a PhD in Islamic Studies from the University of Wales, Trinity St. David. Follow him on Twitter @LPintak.