It’s Not Only a Game: Advergaming set to become a billion dollar industry
Internet.com (May 30, 2001) It claims to be “the best free Shockwave gaming site on the Internet.” Gamers clicking on…
Let the Games Begin: Online games becoming a winning play for advertisers
Internet.com (June 6, 2001) When kids log on to the games page of Nick.com, the web site of the Nickelodeon…
For(d) the Birds: Yahoo Ads
Internet.com (May 16, 2001) Cynics have been saying for years that Internet advertising is for the birds. Now Yahoo has…
A is for Apple, B is for Broadband: Ad agencies getting a course in Streaming 101
Internet.com (May 8, 2001) They didn’t have to raise their hands to go to the bathroom, but the ad executives…
Radio Silence: Streaming technology companies big winners in AFTRA online radio dispute
Internet.com (May 3, 2001) Loyal online listeners clicking on the “listen live” link on the web site of New York’s…
Getting Rich on the Downturn: Ad industry woes giving rich media a shot-in-the-arm
Internet.com (April 25, 2001) When Merrill Lynch’s advertising gurus recently decided they wanted to run a flight of rich media…
Conferences in the Mist: How trade show producers are coping with the downturn
Internet.com (April 21, 2001) Newspapers are reeling, dot coms are tottering and ad agencies are bleeding, but in the midst…
Markets Within Markets: Online minority consumers are not just divided by ethnicity
Internet.com (April 14, 2001) When most people think ethnic markets, they think niches. But as the latest census findings demonstrate,…
Black & White and Read All Over: Minority-focused Internet sites reaching booming new markets
Internet.com (April 7, 2001) News organizations in the past few weeks have been busy reporting that the latest census figures…
Eyes on the Prize: Keeping fingers off “delete” is the challenge for rich emailers
Internet.com (April 4, 2001) One hundred billion. That’s how many opt-in, or permission, emails American will receive this year. Throw…
Rich Emailers See Opportunity in Advertising Adversity: But do the solutions measure up?
Internet.com (March 28, 2001) It has been, in a word, disaster. The current downturn in ad spending has agencies, publishers…
Beyond the Hype: The challenge of finding “solutions” that actually work
March 21, 2001 The ideas are often brilliant; the potential huge. But advertisers and ad agencies evaluating new online “solutions”…
The Era of the Big Boys? One-stop shopping offers simplicity in confused landscape
March 14, 2001 When Compaq recently awarded a major account to FCB San Francisco, one key reason was the agency’s…
Return of the Dinosaurs: Traditional ad agencies are back in the online loop
Internet.com (March 7, 2001) Open up an Internet trade magazine at any point in recent years, and the odds were…
When Bigger is Better: Rich media advertisers welcome new industry standards
Internet.com (Feb. 28, 2001) On the Internet, 2001 is shaping up to be the year of the intrusive advertisement, and…
Virtual Valentine: Advertisers tap new technology for an old cause
Internet.com (Feb. 14, 2001) It’s pretty sad when you have to send yourself a virtual flower for Valentine’s Day. It’s…
Wanted: Models That Can Turn a Profit: Content providers seek a path out of the red
Internet.com (Feb. 7, 2001) Where’s the money? As advertisers hit the brakes in the face of recession worries, that question…
Advertising’s Next Tower of eBabel: Wireless makes Web tracking look like a piece of cake
Internet.com (Jan. 31, 2001) It’s a bit like the SETI program. You send out a signal, but you may never…
Wireless Advertising on Trial: Harnessing the potential that toppled a president
Internet.com (Jan. 25, 2001) Wireless communications have produced a revolution. No, this isn’t another breathless report about gee-whiz products. We’re…
In Your Face Email: Computer-manipulated Models Provide “Human-like” Experience
Internet.com (Jan. 15, 2001) Hal, the renegade computer in 2001: A Space Odyssey may not become reality this year, but…