Will the Ad Industry Buy Streaming Radio?

Internet.com (Oct. 23, 2000) For the big boys of the advertising industry, web radio is still small potatoes. “We don’t know if anyone’s listening. We still don’t know how we should be measuring because it’s such a small audience,” says Mitch Oscar, senior VP and director of media futures at Universal McCann, a leading ad […]

Streaming profits: Broadcasters still looking

Internet.com (Oct. 16, 2000) No matter where visitors turned in the exhibit hall at last month’s National Association of Broadcasters (NAB) convention, it seemed there was some vendor hawking The Next Big Thing in streaming media or e-commerce solutions. But the solution that wasn’t on sale was the one that answered the question on the […]