Rich Emailers See Opportunity in Advertising Adversity: But do the solutions measure up? (March 28, 2001) It has been, in a word, disaster. The current downturn in ad spending has agencies, publishers and the folks who serve them scrambling for cover. Layoffs have become a daily occurrence. There is much bleeding from the bottom line. But one group of marketers sees opportunity in adversity. “Advertisers and clients […]