Eyes on the Prize: Keeping fingers off “delete” is the challenge for rich emailers

Internet.com (April 4, 2001) One hundred billion. That’s how many opt-in, or permission, emails American will receive this year. Throw in another 62 billion spam messages and you’re talking an awful lot of email. Those figures, from market research firm eMarketer, give some idea why email marketing is getting so much attention these days. But […]

Rich Emailers See Opportunity in Advertising Adversity: But do the solutions measure up?

Internet.com (March 28, 2001) It has been, in a word, disaster. The current downturn in ad spending has agencies, publishers and the folks who serve them scrambling for cover. Layoffs have become a daily occurrence. There is much bleeding from the bottom line. But one group of marketers sees opportunity in adversity. “Advertisers and clients […]