It’s Not Only a Game: Advergaming set to become a billion dollar industry (May 30, 2001) It claims to be “the best free Shockwave gaming site on the Internet.” Gamers clicking on may indeed react like — well, like a kid in a candy store. After all, it would be hard not to, since everywhere they look there is candy…even on the names of the games: […]

Getting Rich on the Downturn: Ad industry woes giving rich media a shot-in-the-arm (April 25, 2001) When Merrill Lynch’s advertising gurus recently decided they wanted to run a flight of rich media ads on financial web site beginning later that same day, it was left to solutions provider Point Roll to cut through the technical red tape. Within two hours,’s technicians had fielded, tested and […]

Black & White and Read All Over: Minority-focused Internet sites reaching booming new markets (April 7, 2001) News organizations in the past few weeks have been busy reporting that the latest census figures show a huge increase in the nation’s Hispanic and Asian populations. But the fact that America’s complexion is changing comes as no surprise to Internet marketers, who have been quietly building an industry to serve […]