Eyes on the Prize: Keeping fingers off “delete” is the challenge for rich emailers

Internet.com (April 4, 2001) One hundred billion. That’s how many opt-in, or permission, emails American will receive this year. Throw in another 62 billion spam messages and you’re talking an awful lot of email. Those figures, from market research firm eMarketer, give some idea why email marketing is getting so much attention these days. But […]