For(d) the Birds: Yahoo Ads (May 16, 2001) Cynics have been saying for years that Internet advertising is for the birds. Now Yahoo has proven them right. And in the process, it may have set a new course for the advertising flock to follow. Industry analysts see the so-called “takeover ad” that Yahoo ran May 4 for the 2002 […]

A is for Apple, B is for Broadband: Ad agencies getting a course in Streaming 101 (May 8, 2001) They didn’t have to raise their hands to go to the bathroom, but the ad executives who gathered in a Chicago conference room not long ago were definitely back in school. The subject matter, streaming media, was something their clients were likely to test them on one of these days. “The […]