Comparing Apples and Oranges: The Fruit Salad of Advertising Measurement
Internet.com (Jan. 9, 2001) You have just spent $100,000 on an Internet advertising campaign.…
“You Love Me, You Really Love Me! Survey finds ad agencies growing interested in streaming media
Internet.com (Feb. 21, 2001) Streaming media companies can expect more advertising dollars from…
How Brands Measure Up: New Tools Track Online Advertiser Awareness
Internet.com (Dec. 19, 2000) What happens if an ad is served up and nobody clicks? That's…
Not Ready For Prime Time? Streaming Video Ads Face Hurdles
Internet.com (Dec. 5, 2000) "It's the future of the Internet," a top executive of…
Attack of the Killer Audio Ads: Part II
Internet.com (Nov. 28, 2000) "Lawrence," said the voiceover on an animated Disney ad…
Caching In on the Election
Internet.com (Nov. 22, 2000) Talk about robbing Peter to pay Paul … err, Sam. In hyping it’s…
Attack of the Killer Audio Ads
Internet.com (Nov. 22, 2000) The music blared from the desktop computer; a pounding, head-banger…
Superheros Plug Super Technology
Internet.com (Nov. 6, 2000) It's a bird. It's a plane. No, it's a…
Media Morph: Radio and the Web Merge at Dallas Rocker
Internet.com (Oct. 29, 2000) It sounds like a radio station. It markets itself like a radio…
Will the Ad Industry Buy Streaming Radio?
Internet.com (Oct. 23, 2000) For the big boys of the advertising industry, web radio is still…
Streaming profits: Broadcasters still looking
Internet.com (Oct. 16, 2000) No matter where visitors turned in the exhibit hall at last…
A Family Grieves: Tragedy underlines Worcester’s unique place in the world
Worcester Magazine (Dec. 1999) We are a transient society; a nation of corporate gypsies rarely…
