Return of the Dinosaurs: Traditional ad agencies are back in the online loop
Internet.com (March 7, 2001) Open up an Internet trade magazine at any point in recent years, and…
When Bigger is Better: Rich media advertisers welcome new industry standards
Internet.com (Feb. 28, 2001) On the Internet, 2001 is shaping up to be the year of the intrusive…
The Dharma Scribe
A former physician and monk from Australia named Nick Ribush could be the reason you're…
Virtual Valentine: Advertisers tap new technology for an old cause
Internet.com (Feb. 14, 2001) It's pretty sad when you have to send yourself a virtual flower…
Wanted: Models That Can Turn a Profit: Content providers seek a path out of the red
Internet.com (Feb. 7, 2001) Where's the money? As advertisers hit the brakes in the face of…
Advertising’s Next Tower of eBabel: Wireless makes Web tracking look like a piece of cake
Internet.com (Jan. 31, 2001) It's a bit like the SETI program. You send out a signal, but…
Wireless Advertising on Trial: Harnessing the potential that toppled a president
Internet.com (Jan. 25, 2001) Wireless communications have produced a revolution. No, this isn’t…
In Your Face Email: Computer-manipulated Models Provide “Human-like” Experience
Internet.com (Jan. 15, 2001) Hal, the renegade computer in 2001: A Space Odyssey may not become…
Comparing Apples and Oranges: The Fruit Salad of Advertising Measurement
Internet.com (Jan. 9, 2001) You have just spent $100,000 on an Internet advertising campaign.…
Who’s Counting? Ratings Data is Beginning to Stream In
Internet.com (Dec. 26, 2000) Television has the Nielsen's. Radio has the Arbitron's.…
“You Love Me, You Really Love Me! Survey finds ad agencies growing interested in streaming media
Internet.com (Feb. 21, 2001) Streaming media companies can expect more advertising dollars from…
How Brands Measure Up: New Tools Track Online Advertiser Awareness
Internet.com (Dec. 19, 2000) What happens if an ad is served up and nobody clicks? That's…
