Return of the Dinosaurs: Traditional ad agencies are back in the online loop
Internet.com (March 7, 2001) Open up an Internet trade magazine at any point in recent years, and the odds were you'd find advertising industry news dominated the "hot" new…
When Bigger is Better: Rich media advertisers welcome new industry standards
Internet.com (Feb. 28, 2001) On the Internet, 2001 is shaping up to be the year of the intrusive advertisement, and no one could be happier than fans of rich media advertising. "Brand is going…
The Dharma Scribe
A former physician and monk from Australia named Nick Ribush could be the reason you're reading this story. You have probably never heard his name, but if you've ever picked up a book…
Virtual Valentine: Advertisers tap new technology for an old cause
Internet.com (Feb. 14, 2001) It's pretty sad when you have to send yourself a virtual flower for Valentine's Day. It's even sadder when it dies within minutes of arriving. But if you…
Wanted: Models That Can Turn a Profit: Content providers seek a path out of the red
Internet.com (Feb. 7, 2001) Where's the money? As advertisers hit the brakes in the face of recession worries, that question is being asked across the Internet. But nowhere more so than among…
Advertising’s Next Tower of eBabel: Wireless makes Web tracking look like a piece of cake
Internet.com (Jan. 31, 2001) It's a bit like the SETI program. You send out a signal, but you may never know if anyone ever received it. That may work for researchers searching for intelligent…
Wireless Advertising on Trial: Harnessing the potential that toppled a president
Internet.com (Jan. 25, 2001) Wireless communications have produced a revolution. No, this isn’t another breathless report about gee-whiz products. We’re talking politics here. A real…
In Your Face Email: Computer-manipulated Models Provide “Human-like” Experience
Internet.com (Jan. 15, 2001) Hal, the renegade computer in 2001: A Space Odyssey may not become reality this year, but his poor cousins will soon be coming to an in-box near you. The same…
Comparing Apples and Oranges: The Fruit Salad of Advertising Measurement
Internet.com (Jan. 9, 2001) You have just spent $100,000 on an Internet advertising campaign. Your boss expects results. And you have them -- two nice detailed reports. The only problem is, they…
Who’s Counting? Ratings Data is Beginning to Stream In
Internet.com (Dec. 26, 2000) Television has the Nielsen's. Radio has the Arbitron's. The Internet has -- well, what exactly is the Web equivalent of the broadcast ratings systems? Online,…
“You Love Me, You Really Love Me! Survey finds ad agencies growing interested in streaming media
Internet.com (Feb. 21, 2001) Streaming media companies can expect more advertising dollars from more advertising agencies this year. That's the conclusion of a new Yankee Group survey of 100…
How Brands Measure Up: New Tools Track Online Advertiser Awareness
Internet.com (Dec. 19, 2000) What happens if an ad is served up and nobody clicks? That's the $64 million question in Internet advertising these days. Unlike the proverbial tree falling in the…
